@clairerichard

thedailywhat:

The Office Is Leaking of the Day: Bringing product placement into the real world, NBCUniversal has signed a two-year deal to allow Staples-owned Quill.com to produce nonfictional copy paper with the logo of the fictional paper company Dunder Mifflin.

The Wall Street Journal, which was first to report on this novel “reverse product placement” agreement, says the paper’s packaging will feature such Office-esque slogans as “Our motto is, Quabity First” and “Get Your Scrant on.”

Quill’s chief marketing officer Sergio Pereira said the deal is part of a push to combat declining paper sales and prices, and challenge the so-called “race to the bottom in the paper business.”

[wsj / thr.]